Prick + Pint is a men's health program that provides men with the knowledge and motivation to take preventative health actions to improve their health and happiness.
The program is delivered over ten months, by GPs, in pubs to teams of approximately twenty men aged 30+. Blood tests (The Prick) form the benchmark point of relativity for each man to understand and learn how to take individual action to prevent premature death and disease from the 'killers' such as cardiovascular disease, prostate cancer, kidney and liver function and diabetes. The content is delivered by trusted experts, GPs, aligned to the RACGP red book and the reward (P+P shout The Pint - be it beer or soft) is a way to socialise and normalise health conversations. In an ethics committee review, Melbourne University identified a unique combination of elements that Prick + Pint delivers that build a level of trust which in turn leads to group and individual action, something the report refers to as, "...something kind of magical". The program has launched nationally in regional and metropolitan markets. The uptake and impact has been profound with 100% of surveyed participants taking at least one significant preventative health action as a result of their learning. In a number of cases, the knowledge has been life saving. By improving the medical literacy of men, Prick + Pint has demonstrated that men can and will have better attitudes and behaviours towards their health and that men are craving for a forum to learn to have healthier and more informed conversations with their mates, their partner and importantly with their health providers. Prick + Pint allows men to take control of their health and is creating a generational shift in how men engage with the health system.